FINANCIAL INTELLIGENCE

ROI Calculator

Calculate return on investment with net profit, ROI percentage, and annualized returns. Compare investment performance at a glance.

Return on Investment

+50.00%

Net Profit

$5,000.00

Total ROI

50.00%

Annualized

14.47%

Measuring What Matters in Investing

The ROI Formula

ROI = (Net Profit / Cost of Investment) × 100%

ROI is the universal metric for investment performance. If you invest $10,000 and receive $13,000 back, your net profit is $3,000 and your ROI is 30%. Simple ROI does not account for time — a 30% return over 1 year is exceptional, but 30% over 10 years is mediocre (only 2.7% annualized). Always consider the holding period when comparing investments.

Annualized Returns: The Fair Comparison

Annualized ROI (CAGR) normalizes returns to a yearly rate, making different investments comparable. The formula is: (Final/Initial)^(1/years) − 1. The S&P 500 has delivered roughly 10% annualized returns since 1926. Real estate averages 3–5% annualized (before leverage). Knowing these benchmarks helps you evaluate whether a specific investment outperforms or underperforms the market.

ROI Limitations: What It Does Not Tell You

ROI ignores risk, liquidity, and opportunity cost. A 15% ROI from a volatile cryptocurrency and a 15% ROI from a government bond are not equivalent — the bond carries far less risk. ROI also does not account for taxes, fees, or inflation. A 10% gross return with 2% fees, 25% capital gains tax, and 3% inflation yields only about 4.5% in real purchasing power.

ROI in Business Decisions

Beyond investing, ROI is used to evaluate marketing campaigns, equipment purchases, and hiring decisions. A $50,000 marketing campaign that generates $200,000 in revenue has a 300% ROI. Most companies set a minimum ROI threshold (hurdle rate) of 15–25% for new projects. If the projected ROI falls below this threshold, the capital is better deployed elsewhere.

Frequently Asked Questions

What is the difference between ROI and CAGR?

ROI measures total return as a percentage of the initial investment, regardless of time. CAGR (Compound Annual Growth Rate) normalizes the return to an annual rate. A 100% total ROI over 5 years equals a CAGR of 14.87%. Use ROI for quick comparisons and CAGR when time horizons differ.

What is a good ROI?

It depends on the context. For stock market investments, beating the S&P 500 average of ~10% annualized is considered good. For real estate, 8–12% (including rental income and appreciation) is strong. For business investments, most companies target 15–25%+ ROI. Risk-free investments (Treasury bonds) currently yield 4–5%.

How do I account for taxes in ROI?

Calculate after-tax ROI by subtracting taxes from your net profit before dividing by the investment cost. Short-term capital gains (held <1 year) are taxed as ordinary income (up to 37% in the US). Long-term gains (held >1 year) are taxed at 0%, 15%, or 20% depending on income bracket.