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SEO Migration Checklist

Pre-migration checklist for domain or platform changes: preserve SEO value with proper redirects and meta.

migrationseoredirectsdomain-change

Quando usar esta receita

Domain or platform migrations are the riskiest SEO events. This checklist ensures you preserve search rankings and avoid traffic drops during the transition.

Etapas

1

Set up canonical URLs

Prompt:Generate canonical URL meta tags for old and new domain mapping to prevent duplicate content
2

Create new domain sitemap

Prompt:Generate new sitemap with all pages on the new domain, maintaining the same URL structure where possible
3

Configure both domains

Prompt:Generate robots.txt for the new domain allowing all pages, and one for old domain pointing to new sitemap
4

Update social sharing URLs

Prompt:Update all OG tags with new domain URLs to prevent broken social sharing previews

Perguntas frequentes

How long does it take to recover SEO after migration?

With proper 301 redirects and setup: 2-4 weeks for most traffic to recover. Some fluctuation is normal for 3-6 months. Without proper redirects, recovery can take 6-12 months.

What's the most common migration mistake?

Missing or incorrect 301 redirects. Every old URL must redirect to its new equivalent. Use a crawl tool to map all old URLs before migration. Redirect chains should be avoided.

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