E-commerce Margin Calculator
Calculate profit margins for your online store. Account for product costs, shipping, platform fees, and marketing to find true e-commerce margins.
Cálculo de exemplo
Valores padrão: revenue: 100,000 | cost: 60,000
Lucro bruto
+$40,000
Margem de lucro
40.0%
Margem de benefício
66.7%
E-commerce businesses face unique cost structures including platform fees, shipping, returns, and digital marketing. Accurately calculating your margins ensures you price products profitably and sustain growth.
Dicas
- 1Include all costs: product, shipping, returns, platform fees, payment processing, and marketing.
- 2Aim for a gross margin of 40-60% to cover operating expenses and still be profitable.
- 3Track customer acquisition cost (CAC) and ensure lifetime value (LTV) is at least 3x CAC.
- 4Offer free shipping only when you can absorb it in product margins.
- 5Bundle products to increase average order value and improve margins.
Perguntas frequentes
What is a good e-commerce profit margin?
Gross margins of 40-60% are common in e-commerce. Net profit margins typically range from 5-20% depending on the niche, marketing costs, and operational efficiency. Dropshipping margins are usually lower (10-30% gross).
How do platform fees affect my margin?
Amazon charges 15% referral fee plus FBA fees. Shopify charges a monthly fee plus payment processing (2.4-2.9% + $0.30). Etsy charges 6.5% transaction fee. Always factor these into your pricing.
How should I price my products?
Use the keystone pricing method (2x cost) as a starting point, then adjust based on market competition, perceived value, and your target margins. Test different price points to find the optimal balance of volume and margin.
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